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I make boutique studios look as good online as they feel in the room.
Content creator in Modesto. I plan, script, film and edit the short-form video and paid social that keep boutique studios booked and their classes full.
Instagram & TikTok @xdrien · Modesto, California · (209) 481-9342 · adrien@delsoulcollective.com
Across every account I run: reach that turns into booked appointments and sold-out events.
Content Creator
April 2026 – PresentAesthetic Lab Inc. · Modesto, Stockton & Turlock, CA
Lead content creator for a 3-location medspa, owning organic and paid social strategy across Instagram, TikTok, Meta, LinkedIn, YouTube, and Pinterest. Plan, script, film, and edit in-clinic video content (treatments, testimonials, provider features, and trend-driven Reels) while producing monthly paid Meta ad creative with multiple visually distinct variations to optimize algorithmic ad distribution and A/B testing. Build and maintain content calendars, partner directly with nurse injectors and providers to coordinate filming, and ensure every asset meets HIPAA, patient-consent, and healthcare-marketing compliance standards. Proficient in Canva, CapCut, and AI-assisted content workflows.
Co-founder & Social Media Lead
Central Valley, CADel Soul Collective · Wellness events & apparel
Co-founder and social media lead for Del Soul Collective, a Central Valley wellness events and apparel brand, where I built the brand's content strategy from the ground up, writing and designing Instagram and TikTok content that drove ticket sales for pop-up Pilates and Yoga events. Developed a consistent visual identity and brand voice, produced platform-specific copy (hook-first captions, urgency-driven promotions, hashtag strategy), and managed content in Canva across flyers, stories, and event promotion. Experienced in building community engagement through local venue and vendor partnerships in the Central Valley, with a strong eye for boutique fitness branding.
I don't post and hope. Every reel opens with a hook, every month ships tested ad creative, and the calendar never goes quiet.
That's how 2M+ views happened in 90 days: a system, not a lucky post.
About me
I'm a content creator based in Modesto, working across the Central Valley and remotely. I've spent the last few years learning what makes people in fitness and wellness stop scrolling, and how to turn that attention into booked classes and sold-out events.
I co-founded Del Soul Collective, a Central Valley wellness events and apparel brand, and I lead content for a three-location medspa. I have a strong eye for boutique fitness branding, I work fast in Canva and CapCut, and I sweat the details.